Who it is for
Three groups, and the book assumes a different amount of patience from each.
Founders and CMOs
At exchanges, wallets, crypto cards, stablecoin products and DeFi protocols, deciding whether any of this is worth a quarter of attention.
Growth and content leads
Who own organic acquisition and need to know where answer engines sit next to the search traffic they already report on.
Agencies and consultants
Who need crypto-specific evidence rather than generic AEO advice they cannot source when a client pushes back.
What is inside
Ten chapters. If you have ten minutes, chapter one and the plan in chapter eight are the ones that matter.
- The problem in numbersHow rarely AI recommends crypto, and why that matters.
- Why crypto needs its own playbookFour problems generic AEO advice does not cover.
- Named rarely vs named neverA diagnosis ladder with a different fix for each rung.
- Every engine is differentWhy one AI visibility score hides the real problem.
- Location changes the answerWhat nine countries taught us.
- Closing the vocabulary gapWriting for people who do not know your category exists.
- Where AI gets its crypto answersThe sources that decide who gets named.
- The 30-day action planA week-by-week plan you can start on Monday.
- Test your own brand in 60 minutesA do-it-yourself version of the audit.
- Methodology and limitsHow the data was collected, and what it cannot tell you.
Preview the slides
The same argument as a 33-slide deck, for presenting internally or sending to somebody who will not open a 14-page PDF.
16:9, sized for a screen · free to present with credit to Kunzum.
Built on public data
Nothing in the playbook rests on a number you have to take on trust. Every answer, every cited source, every product named and the scoring scripts are published at kunzum.xyz/research under CC BY 4.0, so any figure in these pages can be traced back to the row it came from. If you rescore it and get something different, that is worth an email.
The two editions behind it: Does AI ever tell you crypto is the answer?, 480 answers on whether engines reach for crypto when somebody describes a money problem, and Which crypto cards AI recommends, and where, 1,020 answers across nine countries. Both have their raw corpus attached: edition one and edition two.
Who wrote it
Narender Charan, Founder, Kunzum. Kunzum is a crypto-only SEO and AEO studio, working with exchanges, wallets, crypto cards, stablecoin products and DeFi protocols on getting named and cited by answer engines.
He has worked in Web3 marketing, tech journalism and product building, and runs the Crypto AI Visibility Index, the research series this playbook is built from. More at about.
Get the next edition by email
Edition three is being collected now. This is not a list you have to join to read anything — the playbook above is already yours.
One email, when the next one lands
No sequence, no other mail. Send an empty email and you are on the list.
Three ways to go further
The book, the audit, or a conversation. In that order of commitment.
Or email narender@kunzum.xyz.
Questions
Is the playbook really free?
Yes. There is no signup, no email wall and no form. The PDF downloads straight from this page.
Where does the data come from?
Two editions of Kunzum's Crypto AI Visibility Index, about 1,500 answers collected from four AI engines. Every answer, every cited source and every scoring script is published at kunzum.xyz/research, so anything in the playbook can be checked against the corpus it came from.
Who is it for?
Crypto teams working on SEO, AEO or growth, and the agencies and consultants who advise them.
Can I share it?
Yes, with credit to Kunzum. The underlying data is licensed CC BY 4.0.
Published 2026-09-17. Written by Narender Charan, who runs Kunzum.